When it came time to rethink my "identity" as a designer, I decided to keep it simple. I focused on creating a clean logo that could be easily printed, cut, and stamped. I also wanted to be able to use a large palette of colors along with the logo, so I stayed with just black and white. The typeface in the logotype is a slightly customized version of Flux, a typeface by Monib Mahdavi over at t26.